Possibilities of photographs for newspaper ad and listings magzine.

These are some of the styles in which i have decide to take my images.
This image i feel is best for the advertisement in the news paper becasue it is portrait, most of the poster advertisements I have looked at are similar to a movie poster, in terms of format, this can take up either one whole side of a newspapers page or can be minimised which is usually the case.

These images will be good for the background of the double page spread because it can be enlarged and split in the middle without taking away any major part of detail. and the writing can be place on the flowers which need to be less focused on. I have also used the rule of thrids which helps balance out the photograph.

These photographs are no longer going to be used as the main images because they are too vague and if someone were to look at them they wouldn't understand what it was about. However these phographs would be good to put on the bottom of the pages of the double page spread like in the sky listings magazine that i annotated earlier.

Treatment

Over time photography has become part of the more economically developed countries' lifestyle, from social networking sites to art photography, taking a still image has changed the way society works. This documentary explores whether photography is an art and science form or is something that no longer has the same value in society as it did when it first came out, even though it was considered a popular culture it is no less then a scientific art form, in particualr the process of analogue photography. web 2.0 has enabled the audience to produce what they want on demand and has now blurred the line between the producer and the audience and with the digital era washing the shore's of our city's, digital photography has been adopted and is taking part in our lives, but where does this leave analogue photography? i hear you say, well thats what this documentary aims to explore through a journey where we can meet some of the people behind the camera's.

Newspaper advertisements

As we have now begun our photoshop work shop, we have started to look at the advertisement aspects of our product, and this includes how are image will be composed and the mise en scene. Since i am trying to recreate a "arty" effect for my documentary, this will reqiure good composition and this should involve another camera so the meaning is clear, preferably a analogue SLR camera which i have access to, so the connotations are clear to the audience.

The majority of advertisements for films are usually original film posters, and since documentary is a type of film, i will use the same layout of a poster.


This style of layout is very effective as it reminds the audience of the past, also it shows the main people involved in two snap shots, so it is worth me taking into account how this can help my audience understand what the documentary is about.

Final brief.

My documentary is about photography as an art form which is slowly being digested by the modern generation and is being turned into a way of advertisment of their life, and it also takes a look into analogue photography and how it may soon become obsolete. I will explore these aspect by conducting interviews with photographers and students within my documentary to find out their views and opinions. This documentary will be mixed style but majority of it will be authered because it will be form my point of view.

After the product research i did i still believe that my product will be unique to the art documentary market because hardly any raise the question of whether or not analogue photography is becoming obsolete and none look into web 2.0.

After considering my research i have come to a conclusion that i will aim for an audience with the demographics of:

Anyone male/female with any ethnicity who is interested in art or photography with the age rage of 14 plus, although before i chose to aim it at 15 years old before my research has suggested otherwise. i chose the age from 14 because at this age, majority of teenagers at these ages are voyaging into the world of social networking. Further more this age is the time before choosing the GCSE subjects that you are interested in, one of which may be art or photography. my documentary will also act as a guide for those people. The older generation which are also part of my target audience will engage in my documentary through the historical aspects of photography and they will also be updated on the current situation of photography as part of the system of web 2.0 which allows people to produce and distribute what they want which subverts the aspect of the audience receiving from one end and the media industries and institutions giving from the other end. This theory was further developed into media studies 2.o by David Gauntlett in which he states that the border line between producer and audience is being blurred, the concept of my documentary involves exploring this theory which looks at digital photography as a tool replacing analog photography, which is usually done as an art in schools and colleges. this will be portrayed through the setting of the documentary which will be held at Burntwood.

the psychographics of my target audience is that of a non prejudice open minded person which is intersested in art and the ability express through it. from my audience research i have found that the younger target audience tend to go for the more urban culture of the environment they live in and so my documentary will appeal to them as it takes a look into the urban culture of photography.