Final brief.

My documentary is about photography as an art form which is slowly being digested by the modern generation and is being turned into a way of advertisment of their life, and it also takes a look into analogue photography and how it may soon become obsolete. I will explore these aspect by conducting interviews with photographers and students within my documentary to find out their views and opinions. This documentary will be mixed style but majority of it will be authered because it will be form my point of view.

After the product research i did i still believe that my product will be unique to the art documentary market because hardly any raise the question of whether or not analogue photography is becoming obsolete and none look into web 2.0.

After considering my research i have come to a conclusion that i will aim for an audience with the demographics of:

Anyone male/female with any ethnicity who is interested in art or photography with the age rage of 14 plus, although before i chose to aim it at 15 years old before my research has suggested otherwise. i chose the age from 14 because at this age, majority of teenagers at these ages are voyaging into the world of social networking. Further more this age is the time before choosing the GCSE subjects that you are interested in, one of which may be art or photography. my documentary will also act as a guide for those people. The older generation which are also part of my target audience will engage in my documentary through the historical aspects of photography and they will also be updated on the current situation of photography as part of the system of web 2.0 which allows people to produce and distribute what they want which subverts the aspect of the audience receiving from one end and the media industries and institutions giving from the other end. This theory was further developed into media studies 2.o by David Gauntlett in which he states that the border line between producer and audience is being blurred, the concept of my documentary involves exploring this theory which looks at digital photography as a tool replacing analog photography, which is usually done as an art in schools and colleges. this will be portrayed through the setting of the documentary which will be held at Burntwood.

the psychographics of my target audience is that of a non prejudice open minded person which is intersested in art and the ability express through it. from my audience research i have found that the younger target audience tend to go for the more urban culture of the environment they live in and so my documentary will appeal to them as it takes a look into the urban culture of photography.